Built to grow.
From idea to basket.
BTGROW is a brand-building company in the RTD beverage space. We create, develop, and scale our own brands — IHA and GON CON — from concept to shelf. We also partner with select international brands like MR VIET to bring them to market. Our focus is on building new categories that generate incremental growth for retailers — not replacing what's already there, but adding value that didn't exist before.
01 / OUR PORTFOLIO
Our Brands.
Our Partners.
IHA Bubble Drink
Our flagship brand. IHA delivers proven flavor combinations in a format designed for impulse purchase and high rotation. Built for convenience retail, optimized for repeat sales.
GON CON Bubble Tea
Entry-level bubble tea targeting Gen Z. Accessible price point, bold flavors, year-round availability. Designed to convert bubble tea curiosity into a shopping basket staple.
Seasonal IHA Cups
Limited drops that drive traffic. Seasonal IHA editions create urgency and give retailers a reason to refresh their beverage section. In-and-out strategy that keeps the brand visible.
MR VIET
We partner with MR VIET to bring authentic Vietnamese coffee to Polish retail. A proven brand with a loyal following, now available through our distribution network.
02 / SERVICES
What We Bring
to the Table
Category Development
We identify whitespace and build new segments that drive incremental growth. Bubble tea, textured drinks with nata de coco, milk-based RTD — these are categories we're actively creating in Poland. Not cannibalizing existing sales, but adding new value to the shelf. Poland's non-alcoholic beverage market reached ~PLN 28bn (+7% YoY), with emerging RTD segments leading the growth (NielsenIQ).
Brand Building
From concept to shelf to basket. Positioning, packaging, trade marketing, POS materials, promotional campaigns — we build brands end-to-end.
Market Access
Broad retail coverage across convenience and modern trade. Proven ability to list, launch, and sustain products on shelf.
Supply Chain & Compliance
Direct relationships with Asian manufacturers. EU compliance handled end-to-end — ingredients, labeling, certifications. Reliable sourcing, no gaps.
03 / ABOUT
Building the Next
Beverage Category
BTGROW is a brand-building company focused on RTD beverages with texture — bubble tea, nata de coco drinks, milk-based beverages, and emerging Asian-inspired formats. We create, develop, and scale our own brands — IHA and GON CON — from concept to shelf. We also partner with select international brands like MR VIET to bring them to market. Our focus is on building new categories that generate incremental growth for retailers — not replacing what's already there, but adding value that didn't exist before.
What Drives Us
Quality
Products that meet EU standards and exceed shelf expectations.
Reliability
Supply chain you can count on. No gaps, no surprises.
Partnership
Your success is our success. We grow together.
Speed
Fast decisions, fast execution. We move at retail pace.
Let's Talk
Looking for products that actually rotate? Have a brand that needs a partner in CEE? We should talk.
04 / CONTACT
Start a
Conversation
Interested in our products or partnership opportunities? Let's discuss how we can work together.
Office
BTGROW Sp. z o.o.
ul. Cieszyńska 13
30-015 Kraków, Poland
Company Info
NIP: 6772509066